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Maine Sunday Telegram - SKIING
 
January 2007
"Raising serious Dough on
Snow"
January 28, 2007
One of the things I love about skiing is
that skiers are positive people. Skiers are doers, gregarious and for
the most part - generous. I’m not referring to taking turns in the
lift line (that doesn’t always happen on a powder day). I am talking
about skiers that volunteer their time or donate cold, hard cash for
those less fortunate. There are more charitable events than I can name
taking place here in Maine, in winter, on snow.
“We all love our time at the Loaf, and one of the many wonderful
things I love about the Sugarloaf community is that we are always
there for each other, when the snow is great, and also when we are
personally challenged with health issues like breast cancer,” said
Meredith Strang Burgess of Cumberland. Burgess is a coordinator of
Sugarloaf’s annual
Charity Summit, held last weekend, which raised over $180,000 for
cancer care and research.
“The Charity Summit is a fun event for a serious cause, benefiting the
Maine Cancer Foundation and the Martha B. Webber Breast Care Center.
Best of all, all the money raised at Sugarloaf stays in Maine,” said
Burgess. This fun fundraiser at Sugarloaf entertains skiers and
non-skiers alike, kicking off with a “Laugh-in at the Loaf” comedy
night with Maine humorist Gary Crocker.
Saturday’s
on snow events are silly but serious moneymakers. Skiers and
snowboarders raise money to race against Sugarloaf’s mascot Amos the
Moose, former Red Sox Jim Lonborg and former Governor Angus King.
Racers who drum up $1,200 are dubbed “Snowfield” level and receive new
Rossignol skis or a snowboard. The “Eat Crow Race” pits the Perfect
Turn ski instructors against the Ski Patrol to hash out this age-old
rivalry in the gates. The “Hunt for a Cure” is a pay to play on-snow
scavenger hunt for families.
Saturday evening’s Charity Ball is Sugarloaf’s social event of the
season, with dancing to a band and an auction where you can bid on a
snowboard date with Seth Wescott, a Harley Davidson or an authentic
chair from the Spillway lift.
Sunday River
is currently hosting the 2nd annual Lenny Clarke Celebrity Ski
Classic. TV Comedian Clarke came to the resort last year to host the
first event and raised over $70,000 for The Genesis Fund, which
benefits New England children born with birth defects. This year’s
event brings former Patriots Quarterback Scott Zolak and Tackle Max
Lane to the slopes along with Bruin Jay Miller to add to the weekend
of comedy and Poker Runs.
Shawnee Peak participates in numerous charitable ski events, the
biggest is the Feb. 2 Moonlight Charity Challenge, which has raised
$350,000 in its twelve years to benefit Shawnee Peak’s Adaptive
Program and Camp
Sunshine - a Casco retreat for children with life-threatening
illnesses and their families.
If you put a team of four together and raise at least $300, you can
compete in Friday’s Moonlight Race. Imagine how good it feels to race
under the lights knowing that your fun run may help send a sick child
to camp this summer on Sebago Lake. Fellow fundraisers socialize in
Blizzards Pub after the race over dinner and an awards ceremony.
Shawnee Peak
is making fundraising a weekly event now by hosting “non-profit days.”
That’s not a joke about how unprofitable the ski business is this
season. Each Thursday, Shawnee Peak will donate 10% of the day’s lift
ticket revenue to a designated non-profit including Big Brother and
Big Sister organizations, Animal Welfare, The American Heart
Association, and The Red Cross. The charity of the day is on hand to
educate the skiing public about how their donation helps.
I can’t write about volunteerism and people-helping-people without
mentioning Maine
Handicapped Skiing, now celebrating 25 years. MHS is a
quarter-century success story, providing over 1,200 ski and snowboard
lessons completely free at Sunday River and Sugarloaf to handicapped
individuals each year. The MHS staff of over 350 volunteers is the
epitome of a do-good operation.
Their
biggest event of the year, providing 65% of MHS’s funding, is the
March 24 Ski-A-Thon at Sunday River. In its 22nd year, the goal is to
generate more than last year’s $330,000 in pledges – admittedly lofty.
But this gusty group of volunteers and handicapped athletes has a
25-year reputation of overcoming limitations and doubts, turning them
into incredible on-snow triumphs. Now is the time to form a team,
raise money, and get ready for a feel-good day of Ski-A-Thon fun.
Ladies, if you can’t attend these events, but want to feel better
about buying new skis, check out K2’s “just cause” product line of
women specific gear. First, it’s pink. Second, when you purchase the
pretty skis and accessories with the ribbon emblem - a donation is
made by K2 toward the fight against breast cancer.
These charitable activities redefine the expression “earn your turns.”
If your wallet is deeper than this year’s snow pack, or you have a
little time to volunteer at one of these worthy winter events, contact
the resorts to help raise some dough on snow.
"Early bird gets first
chair"
January 21, 2007
She loves skiing enough to get to the
ski resort before 6am, hours before they open. She’s willing to ski
every day, in every kind of condition imaginable. She then shares the
goods and emails the word out to everyone in her address book, many of
them complete strangers. This is a day in the life of a Team Snow
member at Sunday
River.
Kate
MacBain of Hanover is amid her first season on Team Snow. MacBain
graduated Colby College last spring, and became Sunday River’s snow
reporter this November.
“Most of the time I have a dream job,” said MacBain. “I like being up
early, I love to ski and I have an interest in writing, so the job has
a nice mix with plenty of outside time.”
“It has been a tough winter as far as snow,” said MacBain. “It’s a
challenge reporting on the snow conditions we have had at times, but
it is all the more important to get the word out about the skiing and
the snowmaking progress in a season like this.”
MacBain reports for duty 2 ˝ hours before the ski area opens. She
begins her day by checking the ski area specific weather forecast,
which updates hourly, and reviewing what happened overnight on the
mountain. She checks in with patrol, snowmakers and groomers to make
sure the plan was executed according to the previous day’s snow plan
meeting. She then sends her report to various websites like
snocountry.com,
skimaine.com,
ski shops around New England, and area hotels.
MacBain said, “I can get my work done before the chairlift even starts
running. That way I can be on first chair. It’s definitely nice to be
able to sample the snow at that point.”
After
a few runs and capturing photos to post on the website as
“photo of the
day,” MacBain writes her firsthand snow report to be emailed to
subscribers. Another snow reporter duty is to record a snow phone
message two times daily for skiers and riders who call in for up to
the moment conditions. Then it’s time to attend today’s snow plan
meeting to learn from mountain operations where snowmaking and
grooming will occur tonight for the following day. And the cycle
repeats itself.
Despite the obvious first track privileges, there is a certain
pressure to report an honest, accurate, up to the minute snow report
every morning, knowing this description of the day’s conditions could
determine a recipient’s plans of whether or not to hit the slopes.
“I do feel a certain pressure,” said MacBain. “I sometimes joke with
my friends that I always find the skiing good, I just love to ski and
so I can always find something great to report about it. But I know I
have to be honest. If it’s raining, I am not going to report that it’s
sunny or snowing. I want to be credible.”
MacBain, known on line and in her emails as “Kate, Team Snow”, says
there are several sources for a virtual snow fix if you can’t make it
to the slopes on a given day. “We have lots of photos on the website,
updated all the time, and there are videos, and a snow phone you can
call.” MacBain says her consistent message to people this season is
“Just because there isn’t snow in your backyard, there’s a ton of it
here. We have made so much snow at Sunday River, we brought truckloads
to Portland last week and set up an urban terrain park.”
MacBain
said she has received positive feedback concerning her snow reports.
“I get emails from people saying they feel like they know me and that
we’re friends, which is nice. And they look forward to getting my
reports. That’s a rewarding part of my job. Sometimes people even
recognize me in the lift line and say, “you must be Kate,” and that’s
fun.”
Sound like the ideal job? MacBain says snow reporting comes with a
dose of sleep-deprivation, making socializing in the evening
difficult, given the perpetual early morning. But the wake-up call
typically promises fresh groomed corduroy.
MacBain says in her first season she continues to find new favorite
trails, “I liked Monday Mourning for a while, then Upper Downdraft
when that opened with fresh snow. Every time we open up new terrain I
find something I like more. I hope to stay in the ski industry.”
"Where's winter? El Nino
spells El Problema"
January 14, 2007
It’s all the boy’s fault. Lack of snow
and unbelievably warm temperatures that have plagued Maine ski areas
so far this winter are a result of an El Nino (Spanish = boy)
according to
Meteorologist Russ Murley.
El Nino is a naturally occurring cycle of warm weather emanating from
the Pacific, but in Maine’s ski country it is “El Problema.” When it
doesn’t snow, ski areas spend more money and man-hours to cover their
otherwise bare trails. It’s compounded when it is too warm to make
snow, like last weekend’s 60-degree spike. The dilemma continues, when
less skiers visit these resorts due to their own brown (even green)
backyards.
“It’s been well over a year since there’s been a significant snow fall
in Portland,” said Josh Burns, owner of
Mount Abram Ski
Area. “Without a big storm, we aren’t going to see the day skiers
which are our bread and butter.”
It’s mid-January, amid another important holiday weekend, and ski
trail counts are 30-50% at resorts with adequate snowmaking
capability. Ski areas with less sophisticated equipment and smaller
budgets struggle with 1- 4 trails open, while a few Maine ski areas
haven’t even opened yet due to the weather.
“I can’t remember past years seeing such low trail counts at this
point in the season.” Burns said. “We managed to open top to bottom
skiing at Mount Abram before Christmas, one of the few areas to do
so.”
The
big guns, Sunday
River and
Sugarloaf, and also
Shawnee Peak
and
Saddleback, have been able to produce snow, but have had to
resurface trails to maintain quality conditions while pushing forward
to open new terrain.
Sugarloaf’s communication director Bill Swain said, “Obviously we
don’t have as much terrain as we typically do by this time of year,
but we’ve got quite a bit for every ability, including legitimate
steeps such as Skidder.”
With Saddleback’s recent snowmaking upgrades and higher elevations,
they have been able to cover about 18 of their 60 trails. “We continue
to groom nightly and when the temps are right we continue to pump out
snow,” said JoAnne Taylor at Saddleback. Despite the weather
challenges, Taylor reported a 13% increase in ticket sales over
Christmas versus the previous year.
Sunday
River reported over 50 of their 131 trails open for the holiday week
(versus last year with about 100) and nearly as many skiers as last
season, according to Sunday River communication director Alex Kaufman,
with more trails than any other resort in Maine or New Hampshire.
“While we do see more committed skiers and riders from other resorts
when the skiing is lean in the East, we see less fair-weather folks
who wait for snow in the cities,” said Kaufman. “The fair-weather
folks are the ones that tend to make a ski season succeed, so anything
that gets the occasional skier thinking snow is a bonus."
Roger Arsenault, Board Chairman of
Black Mountain
in Rumford said, “Skier visits are down as people do not expect the
conditions to be good - but they are.” With only 30% of the normal
cold temperatures for snowmaking, Black has managed to make snow on
their alpine, cross-country and tubing terrain. This weekend Black is
hosting the Eastern Cup Chummy Broomhall Nordic race on 2 kilometers
of manmade Nordic trails.
Andy
Shepard, Executive Director of Maine Winter Sports which operates
Black, said, “We are making snow to the top of the mountain, but like
most areas in Maine, it will either be the next big storm or late
January before we have the whole mountain open.”
Shawnee Peak’s spokesperson, Melissa Rock said, “Snowboarders and
freestyle skiers come out in all temperatures and weather conditions.
We are skiing from the top with several avenues down the mountain and
two terrain parks open. We have made tons of snow and will continue
to.”
Vermont and New Hampshire have been in the same no-snow boat.
Sugarloaf’s Swain said, “I think people who ski regularly in good snow
years, and not so good, know that we are pretty darn good at making
our own snow to create some great skiing. Folks who don’t get up here
as often have been pleasantly surprised by how good the conditions
are.”
On the bright side, Maine skiers were spared the typical dark and cold
December. So many ski days have been spring-like, 40-degrees and
sunny. And so far, there has been no heavy shoveling, no frostbite or
below-zero cold snap.
Murley provides meteorological hope for skiers based on previous El
Nino winters. “The 1992-93 season was largely a warm and discouraging
November and December, the pattern changed dramatically by the middle
of January, ”said Murley. “February and March brought record amounts
of snow to parts of the Northeast.”
Bill Swain at Sugarloaf said, “Even though it’s green where you are,
it’s white here. I think most of our guests are pleased with the
winter experience they are getting. Of course a little help from
Mother Nature would be greatly appreciated.”
"Ski Yourself Slim"
January 7, 2007
How’s that resolution going? Are you one
of the millions who resolved to lose extra pounds and get in better
shape this year?
As
I looked around the liftline recently, surrounded by fit, trim skiers
and boarders, the thought occurred to me – maybe skiing should be part
of more people’s “New Year, new you” plan. Skiing is a phenomenal
calorie burner, burning around 500 calories an hour, trouncing walking
at 150, and aerobics or biking at about 400.
I think this skiing statistic could provide motivation for millions.
Would you rather spend hours in a fitness facility, breathing in the
pungent scent of other people’s feet, or be out in the fresh air atop
a snow-covered mountain? Tough choice, I realize. Why diet when you
can downhill? I would much prefer to carve one trail after another
than to go to Curves moving from machine to machine.
Diet programs and products are a $40 billion business; just a slender
slice of that bread could do wonders for the lightweight $3 billion
ski industry. Americans are spending big bucks on exercise equipment
that ends up as clothing hangers and health membership cards that go
un-punched. A season’s pass to a ski area is much more social, and far
less static than a stationary bike.
If skier growth is flat and our population is growing wider, maybe we
need to get more people on the healthy hills. Perhaps the ski industry
needs to promote the skier’s svelte waistline. Adults might be more
tempted by the high-speed fat burning facts than high-speed lifts and
snowmaking stats. As for our younger generations, kids should be
encouraged to learn the lifetime sport of skiing or snowboarding,
instead of being allowed to lounge on the couch developing fat cells
(which also last a lifetime).
Skiing is a lifestyle, and a healthy one at that. Ski area ads
currently tout their number of snowmaking guns and snow covered runs.
I have every reason to believe that marketing message is only reaching
folks who already ski. A “ski yourself slim” slogan could be the
ticket to reaching non-skiers.
Mainers complain about the inevitable winter weight gain, cabin fever,
and sunlight deprivation. Skiing addresses all of these seasonal
symptoms, and it stretches from December through April – longer than
most diet programs last.
At some point in the past few decades, the perception of skiing has
become “expensive, difficult, and risky.” You could attach those same
adjectives to dieting I suppose.
I
remember a time (now I am sounding old) when skiing was alluring,
popular, and social. Tight black stretch pants were all the rage on
the slopes for the gals, and men wore form fitted sweaters. While I
don’t wish for the return of stirrup pants that allow snow into your
boot cuffs, I think the baggy snowboard and ski clothes may be a
disservice (or at least a disguise) to the healthy inhabitants
underneath those puffy layers. Maybe we need to repackage the appeal
of fall line fitness.
Bode
Miller is a potential poster boy, he can consume all night, and ski
all day, and he is fit as can be. The women on the U.S. Ski and
Snowboard teams aren’t supermodel thin, but they are being featured in
more ads wearing less and less, showing off their toned, muscular
bodies.
Perhaps American
Skiing Company should partner with
Weight
Watchers for a season - converting dieters to downhillers. Women
in particular have always been a chilly sale for snow resorts but top
the scale as dieters.
Ski area cafeterias may need to hide the chili cheese fries from the
buffet line and offer more calorie conscious cuisine. Not-so-healthy
aprčs ski treats can easily wipe out any gain you made on Fitness
Mountain.
Skiing could be the new “North Beach” diet and exercise program.
Warren Miller’s
next film could be the sequel to this year’s “Off the Grid” with
working titles like “Off the Scale.”
I hope this concept takes off, and people hit the slopes to take off
the weight. Skiing could be the new resolution solution in winter.
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