Maine
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- “Sibling Rivalry -
Sugarloaf & Sunday River”
- This story was
Published in The Maine Sunday Telegram, Foster’s Sunday
Citizen, and The Providence Journal
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By Heather Burke
How ironic that Sugarloaf and Sunday River are once again under the
same parent company.
Maine’s two big ski areas were fierce rivals in the 90's waging all out media war against one another. The name-calling and
harsh accusations over the radio and in print became so heated, they
ended up before a judge, who sternly advised them to resolve this
outside the court. Then along came Les Otten’s purchase of the “Loaf”
in 97, and the ugly war of words ceased. Down came the
disparaging signage at Sugarloaf, which sarcastically stated as you
were half way up the lift, “If you were at Sunday River, you’d be at
the top now”. Sunday River’s radio ads no longer verbally bashed the
Loaf. Skiers and riders were led to believe these newfound sisters
were
harmonious. Smart skiers rejoiced and recognized the value of the
multi-mountain pass good at both. Then in the summer of 2007, ASC
had a fire-sale of resorts, dissolved, and sold the competitive
sisters together to Boyne USA - package deal.
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Ask anyone prominently displaying the triangular blue and white “Loaf”
sticker and they will tell you Sugarloaf “reigns supreme”. The “Loaf”
has a whopping 2,820’ vertical and the only lift-serviced, above
tree-line snowfields in New England. Sunday River fans do make the
point that said snowfields are frequently not accessible, a legitimate
claim Sugarloaf has addressed in recent years with a new summit lift
and more snowmaking. Some truly dedicated Loafers still refer to their
affiliate down the road as “Someday Bigger”, implying that Sunday
River has a ways to go before it can rival the skiing and riding of
Sugarloaf’s one big mountain. “I’d rather ski barefoot than go to
Sunday River – there’s no vertical, its too short”, comments Brian
Mullen of Winchester, MA, “The trails at the Loaf are better, great
traditional Northeast skiing versus just mowed down boulevards”. Dr.
John Knowles, a Sunday River skier for 35 years, states, “Sunday River
makes so much snow cover, it’s amazing. Their crew and snowmaking
system is spectacular and the entire resort is very skier friendly.”
Both Mountains swear to 126 trails and 92% snowmaking, interesting
coincidences in math. But Sunday River boasts 18 lifts, 4 more than
the Loaf. Sugarloaf has some great long runs, of course you have to
take several lifts to obtain that endurance run, and be prepared for
the run out at the base. Sunday River runs aren’t very long, with an
average descent of a mile, but it is consistent fall line terrain with
no run out. The “River’s” pod system of mountain development offers at
least one high capacity lift and a trail network with a choice of
Black Diamond or Blue Square runs on each mountain peak. Dr. Knowles
remarks, “Sunday River continues to increase the variety of trails, so
there are so many choices.” No wonder Sunday River received the
National Ski Area Design Award; this area has been very meticulously
laid out by Les Otten and his design team. So which would you prefer?
One big mountain or eight smaller interconnected peaks?
“I enjoy Sugarloaf too, but at Sunday River, I really appreciate the
modern lift system, the dependable snowmaking coverage and I can
always find a lift that’s not crowded.” states Wesley Mills of
Kennebunk, Maine.
There is another aspect that truly distinguishes these two Maine ski
destinations. Though geographically near, each has tremendously
different character. Sugarloaf has the charm of a genuine community
nestled at the foot of its big snowy mountain where you can walk from
most condos to the Village Center. “I love going to The Bag and
Gheppetos, its like old friends, nothing changes, they keep it up to
date and all, but its not just a parking lot and a lodge”, adds
Mullen.
Sunday River, on the other hand, has multiple base facilities,
which are equipped to handle the skier traffic. The addition of the
Jordan Grand Hotel this year, to augment the Grand Summit Hotel, is
designed to give this ski area more resort amenities. Plans are in the
works for a major slopeside village in the Jordan Grand area, to
accomplish four season resort status with the Sunday River Golf
Course...like sister Sugarloaf ..
Now that Maine’s two big guns are both owned by Boyne USA, the
skiers and riders are left to bicker about whose better - or enjoy
the conglomerate season pass. Fortunately, the mud slinging is over.
That kind of childish battle for the almighty skier dollar may well
have been turning people off completely. Now these two ski areas are
equally endorsed and favorably promoted, consumers can “have at
it” and decide for themselves. Or do as I do, experience them both for
their uniqueness. Still, the comparison can make for great chair lift
opening liners, if you enjoy a heated topic to warm you up during an
otherwise chilly ride.

Sugarloaf - Sunday River
Summit elevation: 4,237 - 3,140
Vertical total: 2,820 - 2,340
Trails: 133 - 131
Lifts: 14 - 18
Skiable acres: 1,400 - 654
- If You Go
Sugarloaf may be reached at 1-800-THE-LOAF or
www.sugarloaf.com
Sunday River may be reached at 1-800-543-2SKI or
www.sundayriver.com
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Greg Burke
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