Of Mice and Moose on the
slopes
New
England Ski Journal
January 2005
Name two creatures with
webbed feet and large orange bills that love snow, eat small fish, but
would never eat small kids making French fries. Stumped? “Okie” of
Okemo and “C-more” from
Cranmore, the powder loving Penguin mascots,
is the correct answer.
Who has long legs, wears fur and fleece, loves to ride and ski, and
has a big pointy rack on top? Perplexed? The answer is “Amos” the
moose-mascot from Sugarloaf.
Are we having fun yet? One more…who has big ears, is admittedly cheesy
and his name rhymes with sledder (thus ruling out Ross Perot)? That
would be Ascutney’s mouse mascot “Cheddar.”
Before
I had kids, I thought you had to have a quad to make the list of
worthy ski areas. Upon further review, and having two kids to
entertain, I now recognize that you have to have a mascot to be a real
family ski resort.
It took the ski industry a few decades to recognize what
Walt Disney
knew from the start. That is, resort employees come and go, mascots
are the real deal when you are looking to hook a family to come year
after year.
My kids still remind me of how much they love PigDog, the highlight of
their ski day at Bromley. Fuzzy friends breathe life and loyalty into
otherwise basic base lodges and standard ski schools. Kids adore
characters (expect for the occasional timid toddler that finds a
6-foot mouse terrifying).
Mascots make people happy with their silly smiles and their warm fur.
Smugglers’ cast of characters, including the big cheese Mogul Mouse,
have been making kids giggle for decades, and have helped earn the
Vermont resort perennial top billing as “the” place to go for skiing
families. Their band of bears, mice and moles make a child’s
experience playful and positive in an otherwise unfamiliar, even
unnerving, environment.
Amos
the Moose is about 16 years old (in moose years), and his story
connects him to Sugarloaf, along with his lumberjack friend Pierre and
his gal pal Blueberry Bear (who gave birth to a blueberry Muffin about
five years ago). Kids at the Loaf can ski Moose Alley and visit Amos’
cabin tucked in the woods, a huge thrill for the younger set.
Frostie the Snowmaker arrived on the scene at Smugglers’ Notch eight
years ago when the Family Snowmaking Learning Center debuted. The
stuffed snowman mascot educates kids, big and little, on how ski area
snow is made – science meets snowsports, a little education on
vacation.

As a parent, I appreciate a mountain mascot that can use his (or her –
equal opportunity amongst the four legged) magical power to pass along
a positive safety message. Who would you rather listen to: an
oversized fluffy white Bengal tiger on a snowboard, or a red-crossed
ski patrol with a mangy beard?
My advice to ski resorts, if you don’t have a mascot – create one, or
adopt the National Ski Area Snow Monsters as your own, like Sunday
River and Sunapee have done. Of course, having a 6-foot furry costume
in a ski school locker is not sufficient. Characters need to be out
and about, pressing their furry flesh, welcoming families on arrival,
waving to kids at daycare and ski camp, and gathering by a bonfire
every afternoon – like Billy Bob Bear and Mogul Mouse do at
Smugglers.’
My advice to parents, visit
Snowmonsters.com with your kids. This is
one of the few indoor surfing sites I condone. Snowboard Beavers and
Blizzard Babies reinforce the skiers’ responsibility code. They tell
tales of bad things that can happen when you ski closed trails, ski
too fast, or without a buddy. The fun but informative ski clips
include guest appearances by Picabo Street and Aretha Franklin.
When it comes time to plan your family getaway, don’t under estimate
the power of a powder pig or a penguin. Mascots can make a ski
vacation a little more magical.
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